SONY KD50X89JU 50inch BRAVIA 4K HDR LED SMART Google TV

Sony 50 Inch 4K HDR Smart LED with Google Assistant (KD-50X89JU)

Notice: YouView, BBC iPlayer, ITV Hub, All 4 + My5 are currently not available, Google and Sony are working on this issue to get them enabled as soon as possible.

Breathtaking colours make everything so real

Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K1 HDR Processor X1™. With extreme contrast, everything you watch feels so real.

Clear multidimensional sound

Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene.

Experience the thrills of the theatre

See all your favourite movies in a new way with more drama and realism on a 4K TV that's designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.

Watch what you love, control it with your voice

Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch." Even get answers on screen, control smart home devices, and more.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Flexible premium stand, designed for any TV positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Recycle. Renew. Reduce.

Sony BRAVIA TVs are not only designed to be stylish but also with the environment in mind. Up to 30. of sustainable material is used in the frame of this TV and Sony's unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89. is used in its components.